To have an online discipline, it is important to limit what the company or a person put online and be sure of what one would want to share with the public. Any image, comment or videos shared online to the public would change the perception even in the future. In business, the most fundamental way to maintain reputation is by acknowledging honesty to protect customer relation by involving a positive view. In the life of celebrities which is filled with controversies, the public relations firms have impacted in trying to make mistakes disappear to have a better general picture. Being a celebrity making a mistake once is enough to have the whole career collops and have no income. To prevent these mishappenings, the celebrities have worked for hand in hand with the public relations firms to manage and rebuild their reputation or even protect them.
As a public relations specialist, it is of importance to get involved in online interactions such as Twitter and Facebook to promote and protect the celebrity. When a public person posts anything online and will catch the attention of the public, then the celebrity will be in for a larger harvest. Social networks have worked wonders by exposing the tender side of the life of the celebrities. The reputation management companies have put businesses working smoothly and in the long run. The market has become as competitive as possible due to some efforts that are made by the public relation management agencies and outstanding reputation management firms. Companies, celebrities, and most individuals have adopted the digital representation due to internet improvement each day.