The improvement of technology in various areas has brought about big changes in the reputation management. New fields are coming up each day to enhance reputation hence the risks tend to change and lessen each day. The reputation firms have worked tirelessly to put in place the best plans to control what information that reaches the public. Big companies have put their attention to these reputation firms for big profits and to have an easier and efficient operation in the market. The companies have turned to the internet for a wider connection globally. So many millions of people are sharing information every minute on the internet. The Very large market is created by the internet.